Orbital Blocks

BRIEF:

Design an identity for a new medical program teaching a geometric approach to ophthalmic anesthesia. The identity should feel approachable and accomplished, and encourage hospitals and practitioners to sign up.

Approach:

The concept draws on the geometrical approach of the practice itself, whereby needles are inserted with precision at varying angles to protect the eyeball. I wanted the graphic mark to feel clear, composed and fresh.

TYPE:

Identity and print collateral

CLIENT:

Orbital Blocks

ROLE:

Graphic Design, Illustration